UnderDog Nutrition carries 100% Whey Protein Isolate for a very specific reason. Several of the high school and collegiate coaches that we work with are fully aware of the long list of benefits that their athletes can gain by consuming high-quality protein. These same coaches also recognize that 95% of the products available at mass-retail chain-stores contain sub-standard protein ingredients laced with fillers, artificial colors, toxic sweeteners and generally unhealthy ingredients that actually harm performance. The potential side-effects from these ingredients far outweigh the benefits that any protein ingredients could offer. UnderDog Nutrition heard the concern loud and clear and decided to offer a 100% Whey Protein Isolate powder with zero fillers, flavors, colors, dyes, or artificial sweeteners. Our All Natural Vanilla flavored WPI, sweetened with Stevia and Lo Han make UnderDog Vanilla WPI the pure, simple, and better choice. If you want some over-flavored, toxic-sweetened protein powder that uses sub-maximal protein ingredients to cut costs, then go get it somewhere else. Your wallet may be saving a few bucks, but your body and your performance will be paying the price!! UnderDog Nutrition supporters sure as hell aren’t making that trade off — We’re training hard, eating right, and taking the purest supplements available. We’re getting better, every single day. But hey, when our guys beat you, at least you can say your protein powder was cheaper.